How To Write An About Us Section

List credentials certifications awards.

How to write an about us section. Using descriptive and emotive copy and gorgeous graphics an about us page with a story works harder for your business than a generic one. Tell visitors what they want to know. Try to incorporate both descriptive and action words that showcase your personality and identify the personal professional brand you want to portray.

In the previous goat story image i bet that. Your about us story should reflect your personality and not sound like a robot. Every company has a story to tell so break out your storytelling skills from that random english class you took years ago and put them to work on your about us page.

The team at coschedule never starts a project without a checklist. About us page checklist find your brand identity purpose share your mission decide on first or third person include evocative images keep it brief. Figure out everything your page will include.

What an about us page is really for. Put a face to your business featuring the founders or the people on your. The human eye is naturally drawn to faces.

If you re writing the about statement on a business website it s generally advised to use third person she supervises. Find your company s unique selling point and draw attention to it by building. Show your company s faces.

Communicate the story of your business and why you started it. Your about me section adds character to your resume by using specific examples of the skills you list throughout your resume. Write conversationally just like you would genuinely talk in real life.